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So lets get down.
In this example, the competitor is advertising on 50 keywords and you can see the date when they first started to advertise on each keyword.What if you generate leads online, but you ultimately i give myself away chord sheet close the sale offline over the phone or in person rather than online?You only pay when someone clicks your ad to visit your website, or calls you.The reason could be anything: clearing out inventory, end-of-the-year sale, celebrating an anniversary, opening a new gilt discount code november 2014 store, your birthday, and.If the keyword was not profitable, then a smart advertiser would pause the keyword.Your ad click-through rate (CTR).As you can see, the advertiser is clearly targeting a specific niche people with Sub Zero appliances.However, when you use Phrase match, you need to make sure you include negative keywords.When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising.In other words, what is the intent of the keyword?I do recommend you hop on the bandwagon and set up a mobile optimized site, but until you do its important to turn off your ads for these devices.When it comes to AdWords, there are 3 important reasons to create a powerful USP: First, a strong USP will generate more traffic from qualified prospects (encourage clicks on your ads) and repel unwanted leads (prevent clicks on your ads).Go to m to set up your free account.Example of a Good Ad for the keyword appliance repair: Same Day Sub-Zero Repair 24 Hour Service Within 1 Hour 25 Off Coupon.Example of a Weak Ad for the keyword appliance repair: Name of Company family owned since 1939 for all your appliance needs call now The headline of this ad was the name of the company, which is not relevant to the keyword appliance repair.Your headline must grab attention, reiterate the offer made in the ad, and compel your prospect to keep reading the rest of the page.Also, when youre conducting keyword research for AdWords, I recommend you use the keyword Match Type setting called Phrase match.Ingredient #10: Optimization As soon as you enable your campaign and Google approves your ads, you can take a nice deep breath.To answer the question Can I afford to advertise on this keyword?If you follow these steps and include all 10 ingredients in your campaign, then you will be well on your way to a profitable Google AdWords campaign.