The idea worked brilliantly for PepsiCo's Doritos brand staples free batteries after rebate internationally, in an initiative called 'Crash the Super Bowl'.
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The question in mind is not whether it will backfire, but whether it will fire in the first place.".
Kolkata Knight Riders won by 7 wickets (with 9 balls remaining).Important Terms Conditions Offer Details.The 2015 global challenges will be across areas of pop culture that consumers are passionate about - technology, music, sports and design.All you have to do is grab a bottle of Pepsi, look under the label or crown and send the code.Rajasthan Royals won by 3 wickets (with 0 balls remaining).Kolkata Knight Riders won by 4 wickets (with 13 balls remaining).It's about unearthing the creative potential of Indian consumers by making them the brand custodians.If you've got a great question of your own, we'd love origin voucher code 2014 to hear.Kolkata Knight Riders 177/6 (20/20 ov Royal Challengers Bangalore 179/7 (19/20 ov).Delhi Daredevils 146/8 (20/20 ov Kolkata Knight Riders 147/4 (18.1/20 ov).With this ad, we are not just speaking to our audience, but also challenging them to steal the show.".Virat Kohli, captain of Royal Challengers Bangalore, youth icon and brand ambassador for Pepsi said, I am delighted to be associated with a brand that puts consumers at the centre of everything that it does.In January 2013, Hyundai came out with a campaign asking viewers to write their own i10 stories.Just grab a Pepsi and Win it Abhi!Cleverly calling the campaign 'Crash the Pepsi IPL the brand is asking viewers to send in videos of ads they have shot.